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David Medina

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Cover Image for A day of AI-assisted coding for my blog

I had fun today using Kiro CLI as my AI coding partner to upgrade, optimize, secure, and deploy this blog. Here's what we did and what it means for how I think about developer productivity.

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David Medina

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Cover Image for Get aligned with a pre-kickoff call

Get aligned with a pre-kickoff call

Some sales cycles can take longer than expected, and critical information like business objectives and success metrics can get outdated. By offering your customers an optional pre-kickoff call, you get a precious chance to refresh information collected during pre-sales, realign, and set a strong foundation for kickoff and onboarding.

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David Medina
Cover Image for Taking advatage of churn reason analytics

Taking advatage of churn reason analytics

Although account churn is unavoidable, learning from the reasons that led to account loss can be a very powerful weapon to avoid future churn. By giving account teams a mechanism to capture the reasons that led to churn, CS executives can perform routine churn retrospectives that can uncover process improvements.

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David Medina
Cover Image for How to wrangle customer feedback

How to wrangle customer feedback

You will inevitably get customer feedback from many sources if you're a product company. It can quickly become overwhelming, leading to valuable feedback being ignored and lost. By defining an org-wide program to capture feedback that allows prioritization, tracking, and follow-up you will get a powerful tool that helps you shape your product roadmap and most importantly, build a customer community.

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David Medina
Cover Image for B2B startups should hire more services professionals

B2B startups should hire more services professionals

Having made this switch, I saw the transferable skills professionals in the Services and Consulting industries can bring to B2B product-focused startups. From stakeholder nurturing, understanding business objectives, and expansion whitespace scoping, these professionals can quickly ramp up to understand the products that B2B startups sell to deliver great value to customers and help grow the business quickly.

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David Medina
Cover Image for Dev productivity, the elusive creature

Dev productivity, the elusive creature

Whether you are trying to measure this for yourself, your dev teams, or the customer, measuring dev productivity remains more of an art than a science. Some companies have made a lot of progress in this field and by mix-n-matching a few of these practices, any dev org can get better at establishing productivity baselines to run a few experiments and measure improvements with a good level of confidence.

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David Medina
Cover Image for Mid-2024 AI dev tools temperature check

Mid-2024 AI dev tools temperature check

The 2024 Stack Overflow developer survey results are in with a dedicated section for AI tooling. It gives great insights into how developers feel about using AI tools for development, serves as a great mid-year checkpoint about how things are going in 2024, and what to look forward for 2025. Here are a few observations from the results.

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David Medina
Cover Image for Pre to post-sales handoff, a key moment in the customer journey

Pre to post-sales handoff, a key moment in the customer journey

In the sales cycle or customer journey, there is a key step that can make a huge difference in how successful the delivery of a software project can be. The pre to post-sales handoff is sometimes overlooked, leaving a lot of opportunity to improve it to better set up post-sales teams for success. To make a sports analogy, it is almost like setting up a player to score with an assist; the better it is, the easier it will be for the player in the scoring position to nail it.

Picture of David Medina, blog author
David Medina